1. We’re purposefully sized

Our ambition has never been to be the biggest, just to think big. In fact we’ve had to work hard to keep ourselves small, resisting the urge to say ‘yes’ to every opportunity, and taking care to ensure we can really make a difference to the projects and clients we work on. We want to maintain our hard won reputation as a place where interesting clients with tricky challenges come for sharp strategy and brilliant creative.

2. We stick to our knitting

We’ve often been asked if we would turn our hands and brains to help with marketing, external, or corporate communication. Our response is always to politely decline. Because whilst we’re drawn to solve problems that we haven’t solved before, we don’t believe the world needs another broad-based agency.  More importantly, to maintain the knowledge, skills and engagement expertise that our clients come to us for, requires our full attention and focus. 

3. You’ll find us (gently) challenging

The only reason for communicating anything to your people is to help achieve your business objectives. So the only reason for hiring us is to help you be the business you need to be. That’s a big responsibility but one that we’re passionate about and we keep it in mind at all times. That means that we will say what we think, even if we know it might not be what you’re expecting to hear. Over the years we’ve found that brutal honesty nicely put pays dividends. 

4. We don’t like surprises

Or rather, we only like nice surprises. We suspect you feel the same, which is why we’re very careful about taking a disciplined approach to what we do.  We know that the strength of our solutions lie in the strength of our process (when we follow it we know that we’ll both get a great result). You’ll also find that we’ll be equally disciplined in how we estimate and manage your project so we’ll bring it in on time and on budget.

5. We’re motivated by mediocrity

Our experience has taught us that resisting the path of least resistance gets results: If we hadn’t challenged the briefs put in front of us, found the wiggle room in the brand guidelines that said there was none, and put forward engagement strategies that only brave clients would back, we would have a folio full of mediocrity. And that motivates us more than anything because we know that you wouldn’t be picking up the phone to talk to us about your challenge.